Collection: Initio

Initio Parfums is a niche fragrance house that blends science, mysticism, and the art of perfumery to create scents that evoke powerful emotional responses. Founded in 2015, the brand is known for its bold use of rare, luxurious ingredients and its exploration of the human connection to scent. Their ethos revolves around the idea that perfume can transcend the ordinary, affecting not just how you smell but how you feel and how others perceive you. With a strong focus on the primal and mysterious aspects of fragrance, Initio has built a reputation for creating daring, magnetic scents that challenge traditional boundaries, positioning them as a trailblazer in the world of luxury perfumery.